Advertising Age — March 13, 2009
 
Six Flags Salon Will Double the Screaming for First Haircut
 
Brand Extension Offers 'Multi-Sensory Haircutting Experience'

 
By Rupal Parekh
 
As if little kids aren't already scared spitless to get their hair cut, Six Flags theme parks this week launched their latest, and decidedly dubious, brand extension: Six Flags Rollercoaster Cuts.
 
The salon chain's offering is described as a "multi-sensory haircutting experience for kids of all ages."
 
From the announcement heralding the grand opening of Rollercoaster Cuts in West Hartford, Conn.: "Once inside the brightly colored boutique, guests will be immersed in an interactive, roller coaster spinning, Six Flags theme park experience. Each themed cutting station will feature custom-built coaster cars equipped with a flat screen television that showcases exciting videos of Six Flags' adrenaline pumping rides and attractions."
 
Last time I checked, adrenaline + scissors = 911.
 
And if lil Tommy thinks getting shampoo in his eyes is frightening, this'll be a real treat. "Even while shampooing, children will have the option to sit straight up in a traditional chair or lie flat on their backs watching point-of-view camera angles of Six Flags' biggest coaster drops."
 
Can we say "SCREAM MACHINE???"
 
Oh, and here's the best (by that I mean worst) part: "Every haircut will come complete with a free photo to capture the moment." Greaaaat. So you'll never be able to forget that ridiculous bowl cut your mom made you get in the first grade.